Test Before You Launch
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Test Before You Launch ●
Your product is ready.
Does your market know why they should buy it?
Message-Market Fit Sprint
$5,000 | 6-week program
Test your positioning with real prospects.
Start 12 weeks before launch for best results.
✓ AI + real prospect message testing
✓ Complete validated messaging framework
✓ Launch-ready campaign guide
✓ 30-day confidence guarantee
Don't launch to Crickets
You've spent months building your product. Now you're about to find out if your market actually cares enough to buy.
75% of B2B launches fail to meet revenue targets. The #1 reason? Founders assume their market will understand the value without testing first.
Don't hope for customers. Know you'll get them.
How the sprint works
Phase 1: Discovery & Testing (Weeks 1-3)
Week 1: Define your ideal customer and biggest positioning challenges
Week 2: Create 3-5 messaging variations based on customer research
Week 3: Test variations with AI and real prospects via targeted campaigns
Phase 2: Refinement & Validation (Weeks 4-6)
Week 4: Analyze results and identify winning messaging elements
Week 5: Create refined positioning and test with fresh prospect groups
Week 6: Finalize framework and train your team on implementation
What you’ll walk away with
Know what makes customers pay attention
and what makes them ignore you.
Speak in words customers actually use,
not in buzzwords.
See what customers really want to buy
vs. what you think they want,
Train your team to explain your product clearly
so customers actually understand it.
Meet Your strategist
Hi, I’m MK McGowan, a fractional CMO who helps B2B companies avoid the #1 cause of launch failure: unvalidated messaging. I've seen too many great products fail because companies never tested what actually resonates with prospects.
I've worked with companies like PorterLogi, DitchCarbon, Kumquat, Alluma, Unisys and others to solve messaging challenges. My background in journalism, enterprise marketing and startup growth taught me how to research what matters to your market and communicate it clearly.
Now I'm applying that experience to help founders test their positioning before launch, so you know your message works instead of hoping it does.
Start your sprint
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Start your sprint ●
Choose Your Package
Message-Market Fit Sprint
$5,000 6-week program
Test your positioning with real prospects before you launch. Get validated messaging that converts.
✓ Two complete testing cycles with real prospects
✓ Complete validated positioning framework
✓ Team handoff and training
✓ 30-day confidence guarantee
full launch package
$15,000 12-week program
Everything in Message Sprint plus complete launch campaign development.
✓ Everything in Message Sprint (6 weeks)
✓ 6 additional weeks of campaign building
✓ Complete launch campaign development
✓ Launch day execution support
✓ 12-week start-to-finish process
ready to start your sprint?
The ROI
You're about to invest $50,000 - $100,000+ in your launch. Without validation, you have a 75% chance of missing your targets.
Our approach: Invest $5,000 - $15,000 upfront to validate your messaging first.
Potential outcome: Avoid $37,500+ in wasted marketing spend and join the companies that see better results.
What validated messaging gets you:
Higher response rates from day one
Clearer market feedback during launch
Confidence in your positioning strategy
Faster path to product-market fit
FAQs
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Market research tells you what people think. We test what makes them take action. Traditional surveys ask "Would you buy this?" We show real prospects your actual positioning and measure clicks, responses, and booking rates. Behavior beats opinions every time.
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We can do rapid testing, but 12 weeks before launch is ideal timing for the full process. Six weeks gives us time to test and refine, but less room for major positioning pivots if needed. The closer to launch, the more critical validation becomes - but also the less flexibility you have to make changes.
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That's exactly why we test first. Better to know now than after you've spent your budget. We iterate until we find positioning that resonates. Most founders need 2-3 rounds of testing to get it right. The companies that skip this step are the ones that launch to crickets.
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We create targeted LinkedIn campaigns showing your positioning to your ideal customers. We track who engages, clicks and responds. Then we analyze the language they use when they respond. This tells us what resonates and what doesn't. It's like focus groups, but with real behavior data.
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Any B2B company launching a product or service with a marketing budget over $25K. I've worked with SaaS, climate tech, consulting, manufacturing and professional services. The process works regardless of industry. We’re testing whether your market understands your value, not building industry expertise.
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If your total launch budget is under $25K, this probably isn't the right fit. But if you're planning to spend $50K+ on marketing, investing $5-15K to make sure it works is smart insurance. Think of it as protecting your larger investment.
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I guarantee you'll have validated positioning and confidence in your message. We can't guarantee your product will succeed - that depends on product-market fit, timing and execution. But I can guarantee you won't launch with untested positioning.
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You have everything you need to launch or work with your team/agency. Many clients upgrade to our Full Launch Package where we build the complete campaign. Others take the validated messaging and execute internally. Both approaches work.
