The Scrappiest Startup
in Atlanta
Building a Marketing Function From Zero to Acquisition
0-1 GTM & Brand Building · B2B SaaS MarketingClient: PorterLogic
In 2022, the Atlanta Startup Awards named PorterLogic its "Scrappiest Startup." It wasn't a backhanded compliment. It was the whole strategy. A handful of people building supply chain software with no marketing department yet had to look, sound, and show up like they belonged next to companies ten times their size. Three years later, PorterLogic was acquired.
MK joined before PorterLogic had a marketing function, a brand, or — in the earliest days — even a full product.
She came on as embedded/fractional head of marketing at the very beginning. Over four years, the role evolved alongside the company: 0-1 positioning and messaging for a pre-launch startup, then the scrappy, resourceful marketing a bootstrapped team runs on before institutional funding, then the more built-out brand, PR, and campaign work that came after PorterLogic closed its first venture round. That arc ended with PorterLogic's acquisition by Lucasys in March 2025.
PorterLogic's product was genuinely technical — and technical isn't what sells a supply chain director on a Tuesday.
A low-code, composable workflow engine that could replace a stack of spreadsheets and expensive ERP customizations needed translating into outcomes people in warehouses and procurement offices actually cared about: hours back in their week, fewer stockouts, a cheaper path than another ERP overhaul. That translation shows up directly in the case study titles that became PorterLogic's core proof: reclaiming 7+ hours a week for Hungryroot, protecting yield and margins for Thistle, cutting the cost of an ERP upgrade for AmeriLux, a 162% ROI with a 4.5-month breakeven for a $350M ecommerce retailer.
Brand & Positioning Strategy (0-1)
Messaging & Value Proposition Development
Customer Case Study Development
Trade Show & Conference Marketing
Founder PR & Media Relations
Sponsored Content & Award Submissions
Founder Social Media Ghostwriting
Marketing Budget & Contractor Team Management
Tripled ARR within a six-month stretch of the engagement, driven by integrated campaigns and media partnerships working together instead of in isolation
Doubled founder LinkedIn following under the ghostwriting program, turning two supply chain operators into recognized industry voices
$30K marketing budget, four contractors — proof "scrappiest startup" wasn't just an award category, it was how the function actually operated
Four straight years of continuous press, podcasts, and awards — sustained visibility, not a one-time spike
BY THE NUMBERS